Every business has a website. But even if it’s beautiful, it may not have the kind of content you need to draw new visitors and compel them to act. Beauty alone is not enough.
ACME Marketing creates content for websites, email marketing, paid search, and social media that will attract visitors and increase conversions. We dare to specialize in one thing: making your digital marketing content awesome and effective.
Content: the secret sauce
High quality digital content is the key to online marketing success. While bad content gets lost online, great content attracts website visitors, increases lead quality, stimulates activity on social media, and increases sales. While bad design turns people off, great design keeps people engaged. And stellar content, like awesome blog articles, infographics, and videos will make your message even more appealing.
Good content = improved search engine results
Think you know all about SEO? When it comes to online search, the game has changed. According to Google, the number one thing that you can do to improve your search results is to provide high value content that contains words and phrases your target audience types into search engines. This means the better you understand your audience, and the more you appeal to their needs, the better your search results will be.
Good content = high quality leads
Special offers, articles, and videos are great incentives to provide lead contact information on your website. However, if the content that people are “rewarded” with is low quality, it can result in a negative impact on your brand (“I gave up my email address for that?!?”). The better the quality of your content and the better it reflects what your target audience is looking for, the better the quality of leads you’ll receive at the top of the funnel.
Good content = increased engagement & conversions
Once you get visitors to your site, then what? Have you really thought about how people experience your website and what you want them to do? The more your website and social media content steers users towards a desired action (ie, buying something, sharing a video, writing a review, etc), the better, and more measurable, your overall results will be.
All of our services are designed to increase the overall performance of your digital marketing content, from your website, to email marketing, paid search campaigns, and social media. We’ll work with you to understand your business, industry, and audience and then create kick-ass content that will bring more visitors and increase sales.
We’ll refresh your website content and create awesome graphics to engage your audience and entice new visitors. Is your website not optimized for mobile devices? We can help with that too.
70% of marketing professionals report that video converts better than any other medium. We provide full animated video production services for an added layer of professionalism in your marketing.
Everyone knows that blogging is a great way to activate customers and increase visitors to your website, but who has time? Let us do the writing for you!
Digital ad content
Pay per click marketing on Google and ads on social media can be great ways to get your message in front of targeted groups. We’ll help you pick the best keywords for your industry and locale, write and design enticing ads, and build landing pages to convert and track visitors for your specific campaigns.
Sign up for a free website content analysis and consultation
Wait, did we say free? Yep. We’ll look at your website content and design, as well as your Facebook, Twitter, and other social media properties. Then we’ll tell you can do to:
- Improve online search results (we’ll even “check under the hood” and give you a list of technical issues on your website that negatively affect online searches)
- Increase onsite engagement and conversions (purchases, downloads, shares, sign-up form completion, etc.)
After the analysis, we’ll give you a free 60-minute phone consultation to discuss the results. There is no obligation after the free audit and consultation. Of course, we would like to earn your trust and the opportunity to fix your content and design issues, but if you wish to walk away with your new knowledge free and clear, you can.