Local SEO Quick Tip: Update your Google My Business holiday hours

Update your GMB listing with your holiday hours

If you have a Google My Business (GMB) account, you may have recently received a notification from Google to confirm your holiday hours. If you are going to have different hours through the holidays and you haven’t taken the time to update your GMB listing yet, do it! Nobody likes to be misled by inaccurate information, and if your GMB …

Top SEO Mistakes Made by Realtors

Image of a house with a for sale sign that says SEO

For businesses that provide services or products to a local area, ranking well in local Google searches is a high priority. This is certainly the case for Realtors. Where I live, on the west coast of Canada, real estate sales are booming. And as the market has become hotter, more and more people are becoming real estate agents to get …

Local SEO Quick Tip: Four elements to help nail your GMB listing

picture of a map marker

While this may be a no-brainer to any marketer or business owner experienced in SEO, you can’t underestimate the importance of your Google My Business (GMB) listing for local searches. According to Moz’s 2017 Local Search Ranking Factors Survey Results, factors to do with your GMB listing account for almost 20% of your local listing score, so paying attention to …

5 SEO tips for Web Developers

Lone Ranger in white hat

I can’t tell you how many times I’ve heard web developers say that “SEO is the client’s problem.” There’s already enough to worry about with new technologies and standards popping up every five minutes, right? So why not just let this one thing go? Well, I hate to break it to you, but even if you don’t pay attention to …

Local SEO Quick Tip: Get your citations in order

photo of yellow pages

TLDR: To rank higher in local SEO, make sure your business name, address, and phone number (also known as the NAP) are always formatted consistently on your website and any other websites that carry your contact info, such as your social pages, Google My Business listing, and online directories. Like a car or a coy pond, your website search engine …

Spring cleaning for your Marketing: Four steps to keep your marketing relevant

Spring cleaning for your Marketing, Part 1: Four steps to keep your marketing relevant

One of the main complaints I hear from new entrepreneurs and small business owners, is that the process of developing one’s marketing voice and messaging is never done: “I just launched a new website last year! Do I really need to refresh it? Can’t I just set it and forget it?” Unfortunately, unlike your favorite countertop rotisserie appliance, your marketing …

MOBILE MATTERS

Now that Summer is half over and you’re enjoying that second pitcher of fresh blackberry margaritas, I’m sure a portion of your brain is thinking about how you’re going to spend the rest of your marketing budget before year end. Of course it is! As you’re considering whether or not to bring on another paid intern to tweet for you, or …

WELCOME TO THE NEW SEO

A lot of clients and friends ask me to explain what SEO (or search engine optimization) is and why it’s so important. Now, to those in marketing or technical fields this may seem obvious but to many people it’s like asking a non-driver to verbally describe the best way to parallel park. Like many of my peers who deal with …