While Creative Director and then Product Director of RewardStream, Rob Parker led the design team in the creation of the Spark Refer-a-Friend product. Used by companies such as Rogers, T-Mobile, AT&T, Virgin Mobile, Boost Mobile, and Cricket Wireless, Spark incentivizes customers to refer a product or service to friends and family. Rob also designed the CRM system behind Spark allowing marketers to track and manage leads acquired through the referral system.
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