Gone are the days when email marketing was an acceptable first contact with a prospective customer. New anti-spam laws, such as CASL in Canada, strictly limit whom you can contact via email with marketing messages, making it mostly a vehicle to keep in contact with existing customers. That said, broadcasting regular emails as well as targeting specific segments of your customer base can be a great way to stimulate cross selling and upselling opportunities, as well as providing valuable content and increasing customer loyalty.
We can help you by:
Recommending the best email platform for your business
Creating an email marketing plan and schedule
Producing email content creation and design
Designing email templates optimized for computers and mobile devices
Building landing pages to help you achieve recognizable goals from your email campaigns and track traffic and clicks
Cross platform email testing