If you have a Google My Business (GMB) account, you may have recently received a notification from Google to confirm your holiday hours. If you are going to have different hours through the holidays and you haven’t taken the time to update your GMB listing yet, do it! Nobody likes to be misled by inaccurate information, and if your GMB details aren’t accurate, you may end up negatively affecting public trust in your business. Google factors good user experience into your score for local search, so make sure that your GMB listing reflects your current business hours.
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Rob Parker is a data-driven marketing, design and user experience executive consultant with over 20 years of experience. With his company, ACME Marketing, he helps small, medium and enterprise-level businesses gain value and customers by developing solid online and offline marketing and user experience strategies and techniques. He is a unique mix of marketing strategist, UX architect, designer, data analyst, writer, usability expert and perceiver of consumer habits and psychology. Rob combines user and market research with data analysis and his experience as a designer and content writer to make recommendations to increase your rankings on web searches and attract customers (SEO), as well as how to increase conversions on your website (CRO).